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Increase Your Website Traffic with Google SGE & Generative AI in Search

Google SGE & Generative AI in Search

You must be pondering that what Google SGE is. Google SGE, commonly called Google’s Search Generative Experience, is a developing tool intended to make using Google more efficient. With the introduction of an AI-generated summary of a few chosen search results above the fold, the user’s query request should receive a response more quickly. The new search interface is only in the beta stage for now, but as part of Google Labs, it will eventually expand to additional areas. We examine the ins and outs of Google SGE and the SEO factors to keep in mind to ensure your website is optimized for generative AI-powered search experiences on Google to assist businesses in appropriately preparing for the effect of SGE.

In this article we will delve into the concept of Google Search Generative Experience by exploring queries such as what is Google SGE, how to use Google SGE, Google labs SGE, Google SGE AI and Google SGE images.

AI-based searches are now being added to Google and Bing’s search results to provide users with the fastest and most effective answers to their queries. The usage of AI-generated queries in daily life has increased since OpenAI’s ChatGPT emerged in November 2022. After Bing acquired ChatGPT, Google promptly looked at how they might include AI in regular searches on their results page.

Google SGE & Generative AI in Search 2024

It is noteworthy, therefore, that Google has the dilemma of displaying search adverts on its standard search engine results page (SERP), which continues to be Google’s largest source of income. Google brought in $224.47 billion in income from ads in 2022. This is a 53% rise from 2020 when sales increased from $134 billion to that year.

What is Google SGE?

The new method for presenting search results is Google Search Generative Experience (SGE). With generative artificial intelligence (AI), users can quickly and easily get broad overviews of search subjects without clicking on specific web pages in this experimental search experience.

This can be useful for several purposes, including:

  • Locating solutions
  • Finding summaries of topics
  • Highlighting the main conclusions
  • Obtaining directions on how to

Imagine you are looking for something to do with elementary school children on a wet day. Google used to point you in the direction of websites that offered activity ideas. When you use SGE, Google displays a list of recommendations at the top of the results gathered from various sources.

How to Use Google SGE?

In this section, we will explain how to use Google SGE. Using Google SGE requires the following:

  • Must have a Chrome browser;
  • Have a Google account;
  • Be at least 18 years old;
  • Be based in one of the more than 120 countries where Google SGE is accessible.

Currently, Google SGE is an experiment; therefore, accessing it requires consent. To activate Google Search Generative Experience, take the following actions:

  • Start Chrome while logged into your Google Account.
  • Open a new tab and navigate to Google.
  • Click the “Labs” symbol in the screen’s upper right corner. It is not yet accessible in your country if you cannot locate the Labs icon.

How to Turn on SGE Google?

You must comprehend what generative AI is to comprehend Google Search Generative Experience. Generative AI, to put it simply, is the term for algorithms or models that are capable of producing text, pictures, audio, and even code. Let’s see how that operates. Large language models (LLMs), the foundation of generative AI systems, are trained on enormous volumes of data. For example, Bing and ChatGPT are powered by an LLM known as GPT-4.

Similarly, Google employs the Pathways Language Model 2 (PaLM 2) LLM. Google has incorporated this technique into their other products that employ generative AI. Similar to Gmail’s “Help me write” function.

Many AI-based technologies, such as deep learning, machine learning, and natural language processing, are used in Google’s generative AI search. With these technologies, a search engine can comprehend a user’s query, analyze pertinent material, and provide a suitable result. Suppose someone is looking for the “best chocolate chip cookie recipe.” Ultimately, SGE shows you three recipes for chocolate chip cookies using these technologies and give a brief synopsis of each.

Google SGE Optimization Tips

The whole impact of Google SGE from an SEO standpoint is yet unknown because, as previously indicated, it is an AI-based feature still under development, and the language model that powers it is always learning and changing as people engage with it. To try to get their website to show up in this emerging digital space on Google results pages, businesses should include a few optimization activities in their SEO plan.

Title tags and content types

Google SGE inserts the first thirty to forty characters of a page’s title into the pertinent information panel. Many essential sites, such home, about, and contact pages, don’t appear to be included in the snapshot; instead, the knowledge panel appears to prioritize blog-related information or commonly asked questions.

Make sure the target keyword you want to rank for appears in the first 30–40 characters of your page title tags to take advantage of this preference. You should also invest some time in making your blog and FAQ material as discoverable as possible.

Featured snippet images – Google SGE Images

A picture from a highlighted snippet is also usually included in the SGE results, which are considered highly important for SEO. Although you should already be constantly optimizing your website to attempt to rank in featured snippets, it’s crucial to make sure that each of your pages has an optimized, featured picture that SGE can bring into the snapshot result if you’re explicitly targeting AI-powered Google search. Additionally, you will be more likely to see click-through from the SGE results snapshot and, consequently, higher CRO if your feature SGE image is more click-worthy.


The SGE snapshot’s pages appear well-optimized for their structured data. Schema that is pertinent to the result, such as “organization,” “blog posting,” “person,” and so forth, is frequently added, so make sure the markup on your sites is correct. This implies that Google may now more accurately comprehend and classify the content of your webpage for conventional search and that SGE can give your content preference when providing snapshot results to searches.


Even though Google SGE is still in the research and development stage, monitoring any new advancements and modifications to Google’s AI-powered search strategies is crucial. To take advantage of the potential these advancements bring, you need to start getting your website ready and optimized appropriately. Your company’s digital visibility and, consequently, your marketing ROI may be greatly enhanced by utilizing the potential of advancements such as artificial intelligence in search.

The AI-generated responses from SGE are causing a stir. Furthermore, many questions remain. However, one thing is certain that there will be some changes in how individuals look for information online.  What is the wisest course of action for the time being?  Continue to optimize your website, keep an eye on your rankings using SEO tools, and concentrate on producing useful content that satisfies search intent in natural language. All of that is possible with our selection of SEO tools.

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