When it comes to search engine optimization (SEO), On-Page Ranking is crucial as it helps to clearly define the purpose of each page on your website for Google.
If Google can better understand your content, you’ll rise in search results, which will increase your site’s organic traffic, conversion rate, and income. If done correctly, on-page SEO may also boost the quality of the site’s UX.
This detailed SEO article will show you the top 4 on-page SEO factors.
What is On-Page SEO?
Optimizing information directly on a webpage is called “on-page SEO.”
A common misconception about on-page SEO ranking factors is that it includes inserting keywords into existing content. Today, Google places a high value on a user’s intended purpose while searching.
In addition, it employs various UX criteria to determine a page’s worth to a searcher. As a result, on-page SEO can only produce optimal results if the other pillars of a website are also solid. Next, we will discuss how to rank higher on Google.
The Top Four On-Page SEO Factors
Where do you even begin with on-page SEO? There are so many factors to consider. Here are four Google ranking factors to get us started:
Using Keywords
The use of keywords is the primary determinant of search engine rankings. You need to use keywords on your pages so that they will show up in relevant search results. Your page’s search engine rankings are affected by how you use keywords.
Google may need to learn where to rank your pages if you utilize keywords or use them more often.
When you overuse terms on your website, a practice known as keyword stuffing, it can negatively affect your search engine rankings.
Beginning with a keyword research tool and Google ranking tools like Semrush or Ahrefs can help you uncover valuable keywords to use in your content.
To help you appear in relevant search results, you should prioritize long-tail keywords, which are phrases of three or more words.
Page Content
We go on to page content as the next ranking factor. But page speed is a ranking factor. Content, or what’s on the page, is what the page contains. Providing only portions of information is insufficient.
Your site’s success depends on the value you deliver to your readers. There are two main reasons why page content is essential:
- It provides search engines with information about your page’s context so that it can provide more relevant results.
- It increases the time people spend on your website, which is a good indicator of relevance to search engines.
Ensure you provide valuable, high-quality material that responds to users’ queries when creating your sites. By typing your focus keyword into Google and watching the results, you can learn what people are looking for when they visit your page.
So, page content is one of the essential on-page SEO factors.
Page speed
Did you know that 83 percent of visitors have low patience? People who visit your page don’t want to wait for it to load before they can start reading. Therefore, Google considers your site’s load time while determining its search engine ranking position.
Try Google PageSpeed Insights to see where your site may be optimized for faster loading times. With this tool, you can see how long it takes for your site to load right now.
You may also get advice on speeding up your site’s loading time from Google PageSpeed Insights.
Professional page speed services might help if you need to learn how to optimize the backend of your site. So, page speed is also essential for page SEO factors.
URL Structure
The URL structure of your site is one of the most overlooked variables in search engine optimization.
By giving search engines more information about your website through the structure of your URLs, you can improve your page’s ranking in search results. For a poorly created URL, see this one:
www.xyz.com/blogpage/post?=1 A URL like this doesn’t tell search engines much about your page.
However, you may provide search engines and readers with more information with a properly optimized URL. An example of a URL that has been optimized is:
www.xyz.com/top-onpage-ranking-factors/
This URL is easy to remember and informative for search engines. This particular URL is an excellent example of on-page SEO that might be utilized to boost the website’s position in search engine results.
Additional On-Page SEO Checklist
Here are some additional top SEO factors for on-page optimization:
Quality Of Content
The first and foremost component of on-page SEO factors is producing high-quality content.
Title tags, keywords, and headers will only do a little good if the text they contain is poor quality. The content you provide must be helpful to the user and address their questions.
When you use this technique, not only will your rankings rise, but so will your conversion rate. Prioritizing high-quality above quantity will serve you well in the long term.
Headings
Using heading tags is also a significant aspect of search engine optimization. H1 tags, in particular, used to be seen as necessary. They never stopped being vital, but Google has clarified that all heading tags should be treated with the same weight.
Image Optimization
Image optimization is another effective strategy for increasing your site’s relevancy to search terms. There are several methods for achieving this.
The two most important are to use many variations of relevant keywords in your image’s file name and alt text. Again, we had our doubts, but our testing proved that adjusting alt text does affect search engine rankings.
Mobile Friendliness
We move on to mobile-friendliness as another on-page ranking factor. Google’s recent switch to a mobile-first index signifies that the search engine now prioritizes how well your site displays on mobile devices. You need a mobile-friendly site to rank in the search engine rankings.
Consider using responsive design to make your website mobile-friendly. With responsive design, your site will look great on any mobile or desktop browser.
People visiting your site from any mobile device, desktop computer, or tablet will automatically be sent the best view.
Conclusion
For all the discussion of on-page SEO factors, it ultimately comes down to making sure that both search engines and real visitors can understand the content of your page.
You can strategically place keywords and their variants across your site. Moreover, using the above-mentioned on-page SEO factors will significantly improve Google’s ranking SEO.