Why Email Marketing is the need of your business.
Since 1978, email marketing has been one of the most effective corporate marketing strategies. It is easy to envision that email is the first thing everyone, checks in the morning. Contrary to popular assumptions, email marketing is not dead and is primarily discarded as spam, and its value is expanding consistently.
It may not be as appealing or as quick as other channels, but it has been able to engage with an audience that loves your brand and is highly inclined to favor it over other businesses. The true value of email marketing is that it builds relationships with your loyal customers and provides them with valuable insights that will help them in their business endeavors.
Something interesting about Email Marketing
It is all about your consumers when it comes to email marketing. It is a type of internet marketing in which firms send various promotional messages and newsletters to their subscribed audience. These emails may include advertising, important information blogs, promotional materials, a business request, and so on. Remember that it is fully customer-centric and, if done correctly, helps you maintain your present clients and recruit new ones.
Email marketing is a reliable marketing approach because almost 3.8 billion email users worldwide can reach via their email addresses. It has been reported that the ROI of email marketing is exceptionally high, with a return of $38 for every dollar invested. Not only that, but email is 40 times more effective as a client acquisition method than Facebook or Twitter. Furthermore, the vast majority of customers purchase due to email marketing messages.
Importance for your business
With the introduction of so many new techniques and methods in recent years, marketing has made enormous strides. Email marketing has withstood the test of time and has performed year after year despite this massive volume. Here are some convincing reasons to consider email marketing a timeless marketing technique.
Measurable Response with the Audience
Most email marketing systems allow you to track what occurs after sending your email campaign. Delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates may all be tracked. It offers you a better picture of how your email campaigns are doing, which ones need to be tweaked, and which ones should be eliminated.
Once your campaign has been deployed, you can analyze various metrics, including the campaign’s open rates, conversion rates, and unsubscribes, to assess how well it performed. It also assists in tailoring your next email marketing campaign to achieve the greatest outcomes and identifying your consumers’ email trends and behaviors.
These measures must not be overlooked. They are an essential component of your whole internet marketing approach. While numerous research and polls give “ideal” statistics to aim for, it all relies on your sector and target audience. If your consumers desire and anticipate daily emails from you, you should supply them.
Great Market Penetration and Reach
Understandably, you are persuaded to assume that social media has the largest market penetration and reach. Facebook has surpassed the 1 billion user mark, and Twitter has about 255 million members. However, if mere numbers determine the effectiveness of a marketing plan, email has a clear advantage with over 5 billion users.
It is simple to understand; everyone needs an email ID for numerous transactions or even checking in to these social media engines, although the opposite is not yet true. As a result, email has a significantly larger market penetration.
Message Delivery
If you had to choose between Facebook and email for marketing, email comes out on top, and for a good reason. Also, if you target 20,000 Facebook followers, just 400 will see it in their feed, but about 18000 would receive the message in their inbox and are more likely to view it if you target them via email. Emails can only reach a consumer if they have chosen to receive them. In a sense, people have already decided to view your communications.
Conversions
Every marketer’s primary aim is to get a conversion. The email has shown to be a powerful conversion channel. An email campaign has a roughly 3 percent click-through rate on average, but a tweet has a 0.5 percent click-through rate. As a result, your success rate through email is substantially greater. Email conversions are also more measurable now that real-time analytics are available.
Higher ROI
As previously said, emails have an unrivaled capacity to convert individuals. Thus it stands to reason that email should be the most successful marketing channel with the highest return on investment. It is mostly achieved by providing tailored messaging that social media outlets cannot match. Emails enable you to send communications that are individually suited to your client’s requirements, likes, and desires.
Using software like Campaign Monitor is also less expensive than you would expect. Some platforms even provide free plans (which allow you to send 10,000 emails to 2,000 contacts per month), implying that even if you have a restricted budget, we can still help you achieve a high ROI using Email Marketing campaigns.
According to Optinmonster, 60% of consumers subscribe to a brand’s Email Marketing list to get promotional messages, whereas just 20% follow businesses on social media to obtain bargains. So, if you want to increase sales, Email Marketing should be a part of your marketing plan.
Types of Email Marketing
Newsletters
Newsletters are an excellent way to keep your clients informed about your company. They often include an introduction, description, and links to photos alerting clients about new goods or services, industry news, key announcements, or other changes in your firm that you desire to communicate.
Greeting Messages
These emails are often sent to new clients following online registration, but they can also generate sales, lead follow-up, or brand awareness. A welcome message typically works best when accompanied by a unique offer to pique the attention or action of the consumer.
Messages for an Anniversary or Birthday
Customer retention and loyalty are increased as a result of this program. This email form emphasizes major milestones for the brand or the client and is frequently accompanied by a unique promo or discount code that they may utilize.
Offers for a Limited Time
This email campaign is designed to target sales customers, particularly those who have purchased similar things or who have not finished their transactions. These emails may also include promotional coupons or discounts that expire after a set time.
Emails for your eCommerce Business
Again, sending an email about an abandoned cart might motivate customers to complete their purchases if you work in e-commerce. These emails might be automated notifications in which the buyer is asked to finish their transaction within a certain deadline.
What Should be your Plan of Action
After you’ve established your email marketing objectives, you’ll need to develop an email marketing strategy and a detailed plan of action to carry it out.
There are several excellent methods for accomplishing this. Begin with the fundamentals by selecting the best software for your purposes, determining who you’re targeting, picking the sort of material you’ll be sending out, and developing an email marketing plan that you can keep to.
Identifying Your Target Market
If you’ve already begun blogging, you probably have a clear idea of who your target audience is. We advocate further segmenting your readers by categorizing them based on their hobbies, location, interaction, activity, and so on.
Segmenting your audiences will allow you to send more relevant and customized emails to various groups of individuals, resulting in greater click-through and open rates. Statistics do not lie. According to MailChimp, segmented emails resulted in 14.31 percent more open and 100.95 percent more clicks than non-segmented campaigns.
Making a Content Calendar
It is critical to note important dates for your email marketing plan. These dates might be monthly product evaluations, weekly discounts, or even daily blog pieces that particular groups of your audience may be interested in. You might also consider significant dates such as public holidays, festivals, or new product releases that are relevant to your blog.
To keep things simple, I propose that you send an email at least once or twice a month (at the very least) to keep your readers up to date on your freshly published content and keep them interested.
Choosing the Right Email Marketing Service
You want to develop a successful email marketing plan for your blog. But you also recognize that setting up, creating, scheduling, and evaluating your emails will take a significant amount of time.
It is where email marketing service providers (ESPs) come into play and how effectively they connect with your preferred WordPress theme and page builder.
ESPs are businesses that offer bulk email marketing services. While several ESP is available online, we’ll explore two of the most popular alternatives for bloggers in 2022: ConvertKit vs. Mailchimp.
ConvertKit
ConvertKit is designed exclusively for bloggers, podcasters, YouTubers, and other online producers, and it has some of the greatest features, tools, and procedures in the ESP industry. ConvertKit is subscriber-centric, which means that your subscribers aren’t members of a specific “list” in your email marketing tool. Rather, they’re tagged and segmented based on the actions they’ve taken on your blog and within your emails.
It gives you far more flexibility when it comes to targeting your audience. Excellent visual automation also makes it simple to examine the email sequences you’ve set up for your readers. ConvertKit’s sole drawback is that they don’t have a free plan. However, they do have a free trial.
MailChimp
MailChimp is free to use, to begin with, making it the greatest option if you’re a brand-new blogger today—because I think that you should only invest in premium tools when your growth deserves it. As your email list increases, so do their charges. I like MailChimp because it’s easy to use, perfect for novices, and includes powerful email templates that you can utilize. It can also interface with over 100 applications, including Canva, and Elementor. On the other side, its reporting features are a little basic and designed mainly for eCommerce enterprises. However, MailChimp is a great option if you’re just getting started and have a limited budget.
Email Is Here to Stay
It is an important thing for us to understand. Unlike other social media platforms, email is here to stay. The real login ID is an internet address that most users do not update. In the case of social engines, there has been a general shift in interest and allegiance. People switch to new machines and websites based on what is fresh on the market.
Email marketing redefined in 2022
If done correctly, it can link you to 5 billion individuals. You must spend a significant amount of time developing your email strategy and developing highly targeted and tailored solutions. To begin, one such milestone that you should strive towards is interactive content. Make an emotional connection with them, then perform your music. The trump card to success is mobile optimization. Include triggers and CTAs to direct your consumers to the following actions. So, email marketing is clearly in and has a vast scope, and as a marketer, your abilities and competence will determine how far you can access it.
In a nutshell
Email marketing is only one component of digital marketing, yet it is the most successful conversion technique. It is an important aspect of your brand recognition, sales strategy, and creating customer connections and should be used as frequently as feasible.
We collaborate with clients to differentiate their consumer groups and identify the best communication approach. Then we start generating enticing personalized communications while also ensuring that the Email Marketing objectives are satisfied.
Silver Ant Marketing is there if you are too busy to manage your Email Marketing plan and seek unique messaging and designs. We have extensive expertise in Email Marketing Management and keep up to speed with the ever-changing market, which means we can plan, deliver, and analyze efficient Email Marketing campaigns for your company, so you don’t have to.
