Case Study
Enhanced Tomken Vet Increases Traffic and Leads
Overview
Overview
Tomken Veterinary Hospital engaged us to build a strong digital foundation and drive lead generation as a new business entering a competitive market. Our key objective was to enhance Tomken’s online visibility, drive conversions, and optimize ad spend using Google Search Ads.
Goals
- Establish a solid online presence and lead generation system
- Increase conversions and monthly leads through precise Google Search Ads targeting
- Reduce the cost per acquisition (CPA) to maximize budget efficiency
Approach
We focused on creating a Conversion Rate Optimized (CRO) website with user-friendly landing pages to support the lead generation efforts. Leveraging Google Search Ads, we developed targeted ad copies for Tomken’s services and meticulously organized ad groups for high relevance and performance. Continuous optimization based on real-time data enabled us to refine targeting and further reduce acquisition costs.
Results
- The campaigns achieved the following:
- Reduced cost per conversion from $13 to $8.6
- Increased leads from 0 to over 70 per month in just 5 months
- Established a competitive online presence and strong brand visibility
