Case Study
Furniture Store
Overview
In a collaborative effort to elevate their advertising effectiveness, a well-known furniture store partnered with our team to overhaul their marketing strategies. The primary objectives were to increase the number of conversions, reduce the Cost Per conversion , and enhance overall conversion rates through a data-driven, and audience-centric approach.
Goals
- Increase number of conversions
- Reduce cost per conversion
- Maximize ROAS with efficient targeting and campaign structure
- Increase conversion value
Approach
To achieve these goals, we focused on:
- Data Analysis and Customer Segmentation: We began by analyzing existing customer data to identify high-value segments and tailor our messaging accordingly.
- Ad Optimization: We tested various approaches in A/B tests to determine the most effective messages and designs.
- Budget Re-allocation: Funds were strategically shifted towards high-performing channels and times, maximizing visibility and impact.
Results
Our efforts yielded impressive results:
- Conversions Increased: +51.76% (from 54.02 to 81.98)
- CPA Decreased: -26.74% (from $140 to $102)
- ROAS Increased: +130% (from 6.03x to 13.91x)
