Skip to content Skip to footer
Let's Talk
Facebook-f Linkedin X-twitter Instagram Pinterest Youtube
Silver Ant Marketing
Let's Talk
Let's Talk
Close

Case Study

FireFold

Overview

FireFold is a retailer specializing in networking equipment and home theater products, offering a wide range of items such as HDMI cables, Ethernet cables, and HDTV antennas. Founded in 2005 and headquartered in Concord, North Carolina, the company serves both individual consumers and businesses seeking reliable and affordable solutions for their networking and home entertainment needs

The Challenge

  • High Cost Per Order
    FireFold faced significant challenges with the cost of acquiring each order being too high. This inefficiency was cutting into their profit margins and limiting their ability to scale effectively.
  • Campaigns Not Optimized
    Existing ad campaigns lacked proper optimization, resulting in underperformance and an inability to fully leverage the potential of Facebook and Instagram’s advertising tools.
  • Low Number of Orders
    Despite their efforts, the number of orders generated through the campaigns was insufficient to meet FireFold’s growth targets and revenue goals.

The Solution

  • Optimized Campaigns
    By revamping the existing ad campaigns, we introduced best practices, fine-tuned ad creatives, and ensured that each campaign was structured to deliver maximum efficiency.
  • Interest-Based Targeting
    We implemented interest-based targeting to reach a more relevant audience. This strategy allowed us to connect with potential customers who were genuinely interested in FireFold’s product offerings.
  • Custom and Lookalike Targeting
    Using advanced audience-building techniques, we created custom audiences based on FireFold’s existing customer data and lookalike audiences to expand their reach. This helped attract new customers who shared similar characteristics with their existing loyal buyers.
firefold new 2
firefold new

Our Performance

  • Increased Number of Orders
    FireFold achieved 1850 orders, showcasing a significant rise in sales and customer engagement through optimized ad campaigns.
  • 20X Return on Ad Spend (ROAS)
    The campaigns delivered 20 times the revenue for every dollar spent, highlighting exceptional profitability and efficiency.
  • Reduced Cost Per Result
    Lowered cost per sale or lead, ensuring more cost-effective advertising and improved financial outcomes.
  • Optimized Conversion Tracking Events
    Enhanced tracking accuracy enabled data-driven campaign adjustments for better performance and ROI.