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Case Study

Driving Growth for Fillory Yarn Case with SEO

Overview

  • Industry: Craft Supplies
  • Services Provided: Comprehensive SEO
  • Goal: Increased Organic Traffic, Keywords, and Brand Awareness
  • Background: Fillory Yarn is a luxury yarn store located in the heart of Silicon Valley, offering a wide selection of fibers for knitting, crocheting, and weaving.

The Challenge

  • Low Visibility for High-Intent Keywords:
    • Limited ranking for essential keywords such as “luxury yarn online,” “knitting supplies,” and “crochet materials.”
  • Limited Organic Traffic:
    • Organic search accounted for a small percentage of overall sales, with heavy reliance on paid advertising increasing customer acquisition costs.
  • Website Performance Issues:
    • Suboptimal site speed and user experience potentially lead to higher bounce rates and lower conversion rates.
  • Local Visibility:
    • Despite a physical presence in Silicon Valley, local search visibility was limited, affecting foot traffic to the store.

The Solution

  1. Keyword Research and Optimization:
    • Conducted comprehensive keyword research to identify high-intent search terms related to luxury yarns and crafting supplies.
    • Optimized website content, meta tags, and product descriptions to include targeted keywords.
  2. Content Development:
    • Developed informative blog posts and guides on topics such as “Top Luxury Yarns That Will Actually Fit Your Budget” and “6 Tips for Selecting the Best Yarn for Summer” to attract and engage the target audience.
  3. Technical SEO Enhancements:
    • Improved site speed and mobile responsiveness to enhance user experience.
    • Implemented structured data to improve search engine understanding of website content.
  4. Local SEO Optimization:
    • Optimized Google My Business listing and encouraged customer reviews to enhance local search visibility.
  5. Backlink Acquisition:
    • Built high-quality backlinks through collaborations with crafting blogs and participation in online craft communities.
Fillory Yarn 1
Fillory Yarn 2

The Results

Within months, the SEO strategy significantly improved the client’s digital presence.

  • Organic traffic increased by 120%.
  • Top 5 rankings for 45+ high-value keywords
  • Revenue from organic traffic grew by 60%
  • Improved domain authority by 15 points, enhancing long-term competitiveness.