Case Study
Driving Growth for Dallas Designer Handbags with SEO
Overview
- Industry: Luxury Resale (Designer Handbags)
Services Provided: Comprehensive SEO - Goal: Increased Organic Traffic, Keywords, and Brand Awareness.
- Background: Dallas Designer Handbags specializes in authentic pre-owned luxury handbags and accessories, featuring top brands like Louis Vuitton, Chanel, Gucci, Prada & More
The Challenge
Key challenges included:
- Low rankings for high-intent keywords such as “buy designer handbags online” and “pre-owned luxury bags.
- Limited organic traffic contributes to just 20% of overall website sales.
- High dependency on paid channels for conversions, inflating customer acquisition costs.
The client wanted to establish long-term growth by improving their organic search performance.
The Solution
Keyword Research and Targeting
- Identified high-value, low-competition keywords tailored to the luxury handbag resale market.
- Focused on local terms like “Dallas designer bags” and national keywords such as “pre-owned designer handbags” to expand audience reach.
On-Page Optimization
- Enhanced product descriptions with engaging, keyword-rich content to improve relevance and rankings.
- Updated metadata (title tags, H1s, and alt text) to align with targeted keywords.
- Improved internal linking to highlight key product categories and guide users to important blog content.
Technical SEO Improvements
- Conducted a comprehensive site audit to resolve speed, crawlability, and mobile usability issues.
- Added schema markup for products to increase click-through rates and enhance visibility in search results.
Content Marketing
- Launched a blog strategy with topics like “How to Spot Authentic Designer Handbags” and “Top 10 Luxury Bags to Invest In.”
- Created evergreen guides addressing customer questions to boost engagement and dwell time.
Backlink Strategy
- Built high-quality backlinks through guest blogging, collaborations with fashion influencers, and resource mentions to strengthen domain authority.
The Result
Within months, the SEO strategy significantly improved the client’s digital presence.
- Organic traffic increased by 350%.
- Top 5 rankings for 75+ high-value keywords, including “buy pre-owned designer bags”
- Revenue from organic traffic grew by 77%, accounting for 40% of total sales.
- Improved domain authority by 5 points, enhancing long-term competitiveness.