Target the right audience at the right time investing in PPC for your business. Unlike organic marketing, pay-per-click (PPC) campaigns can secure your immediate presence, especially on platforms like Google Ads, pushing your brand to the forefront of searches right when potential customers need your products or services. With ROI that is measurable, budgets that are easy to change, and targeting that is advanced, PPC is a cost-efficient method for increasing traffic, leads, and conversions.

What do PPC services include?

Our PPC services offered at SAM will include keyword research and selection, campaign setup and management, ad copywriting, landing page optimization, bid management, audience segmentation, and performance reporting. We implement A/B testing to hone strategies. and we leverage advanced tools that monitor and optimize ROI, guaranteeing that every campaign is customized to your objectives.

How much do PPC services cost?

PPC services pricing is based on your business, industry, and objectives. PPC budgets are generally partitioned in two parts as ad spend and management fees. The ad spend depends on how competitive your keywords are, but our management fees can be customized & depend on the scope of work.

Why work with a PPC management company?

This is why, asking help by a PPC management company such as SAM will give you the knowledge and skills you need to run campaigns successfully. They are well versed in the current trends in PPC, optimize paid campaigns to avoid wastage of budget, and provide qualified leads. We can save you time, free up your work from errors, and give you strategic insights that will help you to make the most of every campaign, so you can focus on other essential parts of your business.

What does a PPC management agency do?

A PPC management agency oversees every step of your paid ads, including strategy creation, execution and optimization. At SAM, we start with an in-depth analysis with your business and audience. We design and implement bespoke campaigns, analyze their performance and amend strategies as necessary in real-time, ensuring you always achieve the best results. We also prepare reports and recommendations based on the analysis, so you can make informed decisions.

How are we different from other PPC companies?

What differentiates SAM is our obsession with the latest tools, market research, and always putting the client first. No one-size-fits-all solutions, just campaigns customized for your goals. With our emphasis on transparency with you on reporting and measurability results, you’ll always hold the wheel of your PPC campaigns. Together with a participative approach, we strive to come up with solutions which are not just projects but they become our joint ventures with the clients.

Expand Beyond Google with Microsoft Ads

Tap into a high-intent, lower-competition audience through Microsoft Ads across Bing, Yahoo, and partner networks—managed by our expert PPC team.

Schedule a Microsoft Ads Strategy Call

Reach More Customers with Bing’s Growing Audience

Google may dominate search, but Bing (via Microsoft Ads) still accounts for a sizable chunk of high-quality traffic—especially on desktop and voice-enabled devices. Silver Ant Marketing helps you leverage this underused channel to diversify your PPC strategy, reduce CPCs, and attract valuable customers with less competition.

Why Microsoft Ads Should Be in Your PPC Mix

High-Intent Traffic

Users on Bing often convert at higher rates, especially for B2B and local services.

Lower CPCs

Enjoy less competition and more affordable advertising.

Audience Expansion

Bing powers search on Outlook, Edge, LinkedIn, and voice assistants..

Efficient Import

We can seamlessly migrate your Google Ads campaigns to Bing.

What’s Included in Our Bing Ads Management

Google Ads Campaign Import & Optimization

Bing-Specific Keyword & Audience Adjustments

Ad Copy Customization for Bing Search Users

Device, Time, and Location Targeting

Performance Monitoring & Conversion Tracking

Bid Strategy Optimization

Monthly Campaign Insights & Recommendations

How We Optimize Your Microsoft Ads for Success

Step 1

Audit or Import

We either build from scratch or import & refine your Google campaigns.

Step 2

Bing Optimization

Tailor keyword match types, targeting, and bids for Bing’s ecosystem.

Step 3

Ad Copy Tweaks

Adjust tone, extensions, and structure for Microsoft Ads preferences.

Step 4

Launch & Track

Set up conversion goals and monitor all activity via Bing Ads dashboard.

Step 5

Improve & Scale

Test, iterate, and grow reach with continuous refinement.

Client Spotlight: 40% Lower CPC with Microsoft Ads

A legal services client shifted a portion of their PPC budget to Bing. In 60 days, they achieved similar lead volume to Google—with a 40% lower cost-per-click and less ad fatigue.