Silver Ant Marketing
1 min read Retail Media Networks: The $179B Ad Giant
Retail Media Networks (RMNs) are transforming ad spend. Global RMN investment will reach $179.5 billion in 2025, with the U.S. and China driving the majority (eMarketer, 2025). In the U.S., RMN spending is expected to grow 20% this year, compared with overall ad market growth of just 4.3% (Nielsen, 2025).
Agency Action Plan:
Prioritize retail media ads on Amazon, Walmart, and similar platforms.
Use shopper data for hyper-targeting.
Align retail ads with SEO and PPC for a holistic strategy.
