Silver Ant Marketing
1 min read Beauty Industry Disruption – Authenticity Over Hype
The Vogue Business Beauty Index 2025 shows major brand shifts: Cerave dropped from number one to number six, while Charlotte Tilbury climbed to the top. Meanwhile, 31% of shoppers prefer affordable alternatives in response to rising prices (Vogue Business, 2025). Authentic, community-driven content is outperforming glossy influencer campaigns.
Agency Action Plan:
Promote authentic content through UGC and real customer stories.
Reconsider pricing to align with consumer expectations.
Build micro-community engagement beyond influencers.
