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4 min read Why Pakistani Restaurants Need More Than Just Foodpanda to Grow Online
Relying only on Foodpanda limits your restaurant’s growth in Pakistan. High commissions, zero customer data, limited visibility, and no brand ownership hold you back. The real solution? Build your own digital ecosystem, your website, your SEO, your direct orders, your customers.
In a Nutshell:
- Foodpanda owns the customer, not you
- Commissions cut deep into your profit
- You depend on their algorithm for visibility
- You can’t build real customer relationships
- Your own website + SEO + PPC = real digital independence
For many restaurant owners in Pakistan, Foodpanda feels like the ultimate online solution, your menu goes live, orders roll in, and business seems set. But here’s the truth: if Foodpanda is your only digital channel, you’re limiting your growth.
The platform may bring you customers, but it also takes control of your data, your margins, and your brand identity. To thrive in Pakistan’s evolving digital dining scene, restaurants need to look beyond Foodpanda and invest in a full digital ecosystem of their own.
Foodpanda Owns the Customer, Not You
Every order you receive through Foodpanda carries someone else’s branding, not yours. You don’t know who your customers are, what they like, or how to reach them again.
When you rely solely on third-party delivery apps, you lose the power of customer retention.
The Fix: Build your own restaurant website or mobile app with integrated ordering. That way, every click and order belongs to you, not an aggregator. Explore Silver Ant Marketing’s Custom Website Development Services. We create responsive, mobile-first websites for restaurants that boost direct orders and customer loyalty.
High Commissions Are Eating Your Profit
Foodpanda’s commission rates can cut 25–35% of your earnings per order. Add packaging, delivery, and taxes, and suddenly, your profit per meal drops drastically.
The Fix: Direct online orders via your own platform cost far less. Pair this with targeted social media ads or Google Ads, and you can attract customers directly at a fraction of the cost. Silver Ant Marketing’s Pakistan focused PPC Services bring hungry locals straight to your own website, not a middleman.
Limited Visibility Beyond the App
Foodpanda controls the visibility of restaurants through its algorithm. That means no matter how good your food is, you’re competing in a crowded marketplace you don’t control.
The Fix: Grow organically with SEO. Ranking on Google for “best biryani near me” or “Karachi desi restaurant” gives you a sustainable flow of customers, without platform dependency. Get found online with Silver Ant Marketing’s Full-spectrum SEO Services and make your restaurant visible across Pakistan.
Build a Real Relationship With Your Customers
Your regular customers deserve more than just a delivery app experience. A strong digital presence lets you engage them with email offers, loyalty programs, or SMS alerts about new deals or dishes.
The Fix: Use your website and social media pages to create a community. Build trust, share behind-the-scenes content, and own your customer relationships.
The Future Is Digital Independence
In 2026, the restaurants that will lead in Pakistan will be those that have built their own digital ecosystem, not just rented space on someone else’s. A Foodpanda profile is just a starting point. Your long-term success depends on how well you own your digital space, measure your growth, and engage your audience.
Final Bite
Foodpanda can bring you traffic. But your website, SEO, and digital marketing strategy will bring you a brand.
Ready to take your restaurant beyond Foodpanda? Let Silver Ant Marketing help you design a custom website, run SEO campaigns, and launch targeted ads that put your brand in front of your ideal diners directly. Get Started Today!
Smart Marketing Starts Here
At Silver Ant Marketing, we craft data-driven strategies to elevate your brand. Our expertise in digital marketing ensures maximum reach and engagement for your business.
