Case Study
Driving Growth for OutSpoken Vision with SEO
Overview
- Industry: Wedding Services
Services Provided: Comprehensive SEO - Goal: Increased Organic Traffic, Keywords, and Brand Awareness.
- Background: Outspoken Visions offers professional DJ entertainment, custom lighting, and expert event production, specializing in South Asian weddings and multicultural celebrations
The Challenge
- Low visibility for high-intent keywords like “Indian wedding DJ” and “wedding lighting services.”
- Limited organic traffic, contributing to only 25% of overall event bookings.
- High reliance on paid advertising, increasing customer acquisition costs.
- Malware issues and a high spam score impact website credibility and search rankings.
- It was necessary to change hosting to improve site performance and security
The Solution
Keyword Research and Targeting
- Identified high-value, low-competition keywords tailored to the Wedding Service market.
- Focused on local terms like “Indian wedding DJ” to expand audience reach.
On-Page Optimization
- Enhanced service descriptions with engaging, keyword-rich content to improve relevance and rankings.
- Updated metadata (title tags, H1s, and alt text) to align with targeted keywords.
- Improved internal linking to highlight key service categories and guide users to important blog content.
Technical SEO Improvements
- Conducted a comprehensive site audit to resolve speed, crawlability, and mobile usability issues.
- We fixed malware issues and reduced the spam score, improving website security, credibility, and search rankings.
- We changed the hosting to improve site performance and security.
- Added schema markup for services to increase click-through rates and enhance visibility in search results.
Content Marketing
- Launched a blog strategy with topics like “Indian Wedding Decor Ideas” and “Traditional Gujarati Wedding.”
- Created evergreen guides addressing customer questions to boost engagement and dwell time.
Backlink Strategy
- Built high-quality backlinks through guest blogging, influencer collaborations, and resource mentions to strengthen domain authority.
The Result
Within months, the SEO strategy significantly improved the client’s digital presence.
- Organic traffic increased by 147%.
- Top 5 rankings for 15+ high-value keywords
- Revenue from organic traffic grew by 60%
Improved domain authority by 6 points, enhancing long-term competitiveness.